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The PageRank algorithm is the most popular method to rank / weight websites. The algorithm was developed and published by Sergey Brin and Larry Page at the Stanford university end of the 90s. The new idea was the introduction of a factor which was only generated from the linking structure. Neither the content nor the URL plays a role (such parameters are called off-page factors). Moreover, there is no difference between internal and external links.
PageRank can be understood as the importance of a website. The ranking algorithm is a function of on- and off- page factors. On-page factors are for example the title, description, headings and plain text. An off-page factor apart from PageRank is the anchor text (of incoming links). Learn more...
